Program and Speakers
Leena Majaranta & Helen Jampen (Bern, Post CH):
Recruiting UX Specialists in a corporate context
Leena and Helen will show with one real life example what they learnt by recruiting UX Profs for Swiss Post where they lead a UX Team with 12 internal and 10 external UX Designers and Researchers. What are the pitfalls and success stories of recruiting and building a powerful UX Team.
Rainer Grau (Zurich Pragmatics Solutions):
How to survive in SAFe - And what about UX?
By default Ux plays a hard game in organizations to gain recognition and create value right from the beginning where product and service innovation starts. Investigating the Scaled Agile Framework SAFe - now a widely used approach to scale agility in organizations - again Ux is placed as beautifier on execution level in form of "customer centricity" and "design thinking".
In this session we will exchange, explore and discuss means and tricks to overcome this subordinate placement of Ux in SAFe. We are striving for a first citizen seat for Ux in product and service innovation.
Christian Hauri (Zurich, Hauri Ergonomie & Coaching) & Markus Flückiger (Zurich, Zuehlke Engineering) :
UX Orga - Patterns - Structures - Pitfalls and Success Stories - Orga Development and Improvement
Markus and Christian will give as insights about how to organise User Experience in a company. They identify different pattern and structures and analyse pro and con as well as a method to improve UX organizations.
Workshops in peer groups with topics from you work as a UX Leader
Leena Majaranta
Leena is an experienced UX leader with a history of working in various advertisement, E-Business and UX disciplines as a professional. Since 2014 her main activity is to evangelize and establish UX at the Swiss Post Ltd, where she leads a Team of UX professionals.
Helen Jampen
Helen lives and works in Bern as UX specialist at the Swiss Post Ltd. Originally a trained designer, she has studied Design Management International and Service Design at HSLU and worked as consultant. In addition, she runs her own business together with her partner.
Rainer Grau
Since over twenty years Rainer Grau engages to develop organizations. His driving vision is the competitive organization where employees like work because their job generates value and fun. He believes in continuous improvement integrating modern ideas and approaches in methodology, technology, architecture and organizational design thus evolving self-adapting systems.
Christian Hauri
Founder and Managing Director of Hauri Ergonomie & Coaching based in Zurich, Switzerland. He is teaching and implementing User Experience knowledge in companies for more than 25 years. He founded the European UX Leadership Network in 2020 and facilitated the EUXL workshops.
Markus Flückiger
Markus Flückiger is a UX Consultant working at Zühlke, Switzerland. He bridges the gap between users and technology in software and product development and consults clients in how to integrate UX in agile development. Markus lectures UX and requirements engineering at the university of applied science in Bern and is a member of council of the master in HCID at the HSR. Markus also co-wrote one handy book: ”UX and Usability Kompakt” and one a bit longer about the brain’s perspective on software engineering.